There are only two things in life that a person cannot put in less than 100%. And work is not one of them. I am sure you already have realized that many of your employees are NOT showing up with a full tank of gas. It's why paying for services is rarely a bargain - because the employee can easily adjust their efforts in their favor. It could very well be that you are fine with this arrangement, however, 99% is not the same as 100. The mistake many leaders, employers, coaches and even parents make is that you can't get to 100% by taking 99 and working harder. As such we cannot even access our own 100% on sheer will power. That final little piece, which makes all the difference in the world, is reserved for the believers. I don't mean Bible-belt believers, although it can include them. I mean Apple believers, Yankees believers, even tree-hugger believers. There is something about a person who owns an Apple that they actually believe the product is more than it's buttons, software and logo. You might call it fanatic because their relationship becomes more of a commitment and they find it hard to be objective and open minded. However, with everything else in life, people can choose what they want to be committed to. So we find some are 100% behind their country, their religion, their team, even the NRA. But there are only two things that people cannot choose to NOT be in 100%.